The Future is The Field (2026)
iLandscape 2026
•
57m
Lola and Nathan Wright at iLandscape 2026
“Nobody wants to do the hard work anymore.” That’s been the story in our industry for years—but what if that story is ready for a rewrite? As artificial intelligence threatens to replace millions of desk jobs and awareness grows about the physical toll of sedentary, screen-based work, the landscape industry has never been better positioned to lead. In this provocative and hopeful talk, Lola and Nathan Wright argue that the future of meaningful, dependable, and healthy work lies not behind a screen—but in the field.
Drawing from their experience leading a high-end design, build, and maintain studio, they offer a compelling vision for what comes next: a workforce that values movement, transformation, and craft. A generation looking not for perks, but purpose. And a business model that sees boots-on-the-ground labor not as a challenge—but as a competitive advantage.
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