IAA - Growing the Industry, Not Just the Trees
Illinois Arborist Association - Urban Forestry and Tree Care Content
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49m
Public relations in arboriculture focuses on daily improvements and addressing misconceptions about arborists. An urban forestry consultant discusses industry challenges, including workforce shortages and safety training. A new apprenticeship program aims to elevate skills. The importance of storytelling, effective communication, and positive marketing strategies is emphasized, alongside the ecological and social benefits of trees. The presentation concludes with a call for better outreach and recruitment practices in the industry.
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