InVigorateU 2026 Keynote - Jeff Joutras
Every company has a culture—but not every company has a good one. In this fast-paced, engaging session, we’ll unpack the real drivers of company culture, not from the HR manual, but from what happens on the ground: the conversations, attitudes, and behaviors of everyday people—at every level.
No matter what industry you’re in, culture shows up everywhere, in customer interactions, in everyday encounters, and in how people talk about the work and each other. Some team members build trust, pride, and accountability—Culture Makers. Others erode morale, respect, and teamwork—Culture Breakers. And often, it’s unintentional.
This session challenges everyone from team members to owners to take a hard look at how they show up and what they contribute to the culture. You’ll walk away with a better understanding of what makes a healthy culture and what quietly undermines it—and what to do about both.