Every company has its own unique personality. The unique personality of an organization is referred to as its culture. In groups of people who work together, organizational culture is an invisible but powerful force that influences the behavior of the members of that group. This presentation discusses how company culture is built and how it can effect the performance of a business good and bad. Who within the organization has the biggest effect on culture and how can they build positive attitudes and a highly functioning team. We will go into depth about what are the building blocks to create a positive culture that will attract and retain quality people.