This talk by Dr. Daniel Potter explained why bees and other pollinators are in peril, the role of insecticides and other factors in pollinator decline, and how to safeguard pollinators when managing lawn and landscape pests. It will empower Green Industry professionals to objectively discuss this issue with the public. Pollinator conservation initiatives that can be implemented by land care professionals, garden centers, and homeowners will be discussed, as well as the best woody landscape plants for supporting bees and other pollinators.