In this episode, hosts Ryan Heitman and Aaron Zych talk with Michael Massat of The Growing Place Garden Center. Michael shares his journey in the garden center industry, provides insights on consumer trends, and explains how his business adapted during COVID. We explore the importance of native plants, retail customer loyalty, knowing when to embrace trends, and provide some advice for newcomers in the horticulture industry.

Chapters:
Michael's Journey into Horticulture
The Hands-On Approach to Business
Navigating Seasonal Staffing Challenges
Understanding Clientele Changes
Adapting to Trends in Gardening
The Impact of COVID on Plant Awareness
Adapting Business Strategies During the Pandemic
The Importance of Networking in the Garden Center Industry
Navigating Retail and Contractor Relationships
Trends in Native Plants and Invasive Species
Unique Perspectives from Retail Garden Center Owners
Advice for Newcomers in the Horticulture Industry
Personal Insights and Preferences in Gardening
Adapting to Change: The Impact of COVID-19 on Garden Centers
Trends in the Gardening Industry: The Fast-Paced Nature of Plant popularity
Community Engagement: The Importance of Client Relationships in Gardening