Nativars and Communicating Their Value to Clients
Sustainable Landscaping
•
59m
This session explores the phenomenon of cultivated native plants, their benefits, and the ecological impact on the surrounding habitat. By reviewing a combination of scientific research and anecdotal narrative, Ryan will provide a look at how nativars fit into a modern landscape and what data shows about their comparison to native species. In addition to the background on nativars, we will look at a selection of exceptional varieties available in the trade and how to communicate their benefits to trade and consumer audiences.
Research on cultivated native plants in comparison to native species, especially focused on pollinator interaction.
Key nativar varieties currently available for sale within the industry.
Communications tactics to support sales of nativars within the horticultural trade and with home gardeners.
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