InVigorateU 2026 - Melinda Knuth
Consumers buy plants for more than their beauty — they want them to improve their quality of life. Research shows that plants enhance psychological, cognitive, and environmental well-being, offering benefits from stress reduction and improved memory to greater happiness and can improve air quality and noise pollution. This session will translate decades of research into practical takeaways, showing how you can weave the proven health, social, and environmental benefits of plants into marketing strategies that resonate with today’s consumer. Attendees will leave with fresh insights and actionable ideas to communicate the full value of plants — beyond aesthetics — in ways that connect and sell.