InVigorateU 2026 - Mike Mennenoh
When one brand dominates your production lineup, how do you decide whether to expand, replace, or diversify? In this session, Mike will share the story of Mariani Plants adding Bailey Nurseries’ First Editions® alongside Proven Winners® and explore how branding influences plant demand, product mix, and customer loyalty. Learn how to evaluate brand strengths, weigh performance and profitability, and communicate changes with confidence so your lineup works for both your business and your buyers.

Watch full video here: https://ilcabloom.vhx.tv/videos/how-brands-shape-the-marketplace-2026