You have decided your company should turn to the H-2B program to alleviate your workforce deficiencies. Like any first time parent, you are sitting there thinking “Now what?” Kara will provide a brief summary of the program and then walk you through how to get started. Expanding your family is ex...

Green Industry staff are often promoted to leadership roles based on their ability to complete a task but may lack the qualities and skills required to be an effective leader. Some employees find it difficult to be in charge, and have trouble leading their fellow employees. It is a process to tra...

You have founded (or bought) a great company, but you find that your job has taken over your life. You need help figuring out how to build up your company and your leadership team, so they can handle the day to day sales and operations without you. It's not impossible, but it takes a shift in min...

Seasoned landscape professional Tom Lupfer will take you through his operations, step-by-step, and show contractors how to make more on residential maintenance. It all starts with the bidding process and takes attendees all the way through to billing. Along the way, the presentation will cover co...

Earning a high 'return on investment' requires a smart approach to business. What’s the difference between low profit and high (20%) profit companies? It's the benchmarks and key indicators they track, and the strategies they set and decisions they make daily. You will learn which financial and l...

Imagine creating and managing effective and engaging social media campaigns without the burdensome time commitment during the season. In this discussion we’ll identify which social media platforms are right for your business and review the basics of social media advertising. Then we will learn ho...

In this session, Charlie will discuss how last year went for firms in the green industry supply chain, the current economic conditions, the status of the lingering effects of COVID-19, and the outlook for spring 2021 and beyond. He will also incorporate a discussion of the structural changes alre...

This presentation provides business owners and office managers with a comprehensive strategy to effectively reduce the frequency of Workers Compensation Claims and control the costs of claims that may arise. It provides a deep dive into various strategies associated with claim mitigation, providi...

We set goals both personally and professionally but how much thought do we really put into the process? Our goals shape our purpose, our direction and guide our decisions, yet there is often a big gap between what we say our goal is and what we actually do to get the goal. In this session, Jeff w...

Relying on referrals is great -- if you like constantly wondering where your next project comes from. Learn how to fill your pipeline with Qualified Leads who are warmed up and ready to buy high dollar landscaping projects -- so you can confidently say NO to the projects you don’t want.

Do you know the bankability of your company? No matter how much financial statements make you cringe, Terry wants to make sure you understand that it’s not about sales and net income. It’s all about gross profit and cash flow. Terry will teach you 10 key financial ratios in a down to earth way th...

Chris will discuss the framework that will drive marketing processes and turn them into conversions. You will learn functions of how to connect marketing and sales and the tools used to support them.

Every company has its own unique personality. The unique personality of an organization is referred to as its culture. In groups of people who work together, organizational culture is an invisible but powerful force that influences the behavior of the members of that group. This presentation disc...

Based on the best selling book TRACTION: Get a Grip on Your Business, this session will get to the core of what gaining TRACTION™ in your business with EOS® (The Entrepreneurial Operating System) comes down to. Three things we call vision, traction, and healthy. Vision from the standpoint of gett...

This session will introduce the concept of the Growth Triangle. You’ll learn how building a more purpose-driven company will attract the best customers and talent for your business and accelerate your growth.

Landscape Architects: Please click HERE to complete the Learning Assessment for this co...

Finding the right employees is one of the most difficult challenges that companies are faced with today. You must hyper-focus on your onboarding processes and company culture during hiring, or else all the time you’ve spent finding those new team members will be wasted. During this presentation, ...

This session explores social media as a cost-efficient, engaging way to acquire new customers and create “raving fans” out of existing customers. But in the craziness of the busy season, there may not be a lot of time to spend on creating and executing social media content. This session provides ...

The 2022 Green Industry survey results are shared here for the first time! Once again, over 1,600 industry professionals have participated in the annual survey, providing critical measurables on all areas of concern ranging from wages to profitability and the outlook for 2023. Expanding the surve...

Are you ready to start winning the talent war? In this session, Neal will help you get the recruiting and retention edge by discussing a modern approach to hiring. Attendees will learn what today’s workforce really wants in a job, how to write compelling job postings, how to leverage the latest r...

We all know that keeping a client is better than having to find a new one. Taking care of our clients by providing exceptional service is a big part of keeping them! But what does good customer service look like these days? How can I deliver better service than my competitors? How do I keep my te...

Let’s explore a number of options of how to structure your design/build team. We will also review the pros and cons of each option. Additionally, we will look at how your operations team and design team can best work together to increase sales and profits and avoid the typical sales vs. productio...

As Indiana's first Certified Snow Professional, Mr. Anderson started shoveling neighbors' driveways when he was 6 years old and has worked as an expert witness for attorneys on slip and fall cases on snow and ice since 2011. A former member of the ILCA in the '80s and 90's, he now runs a "snow-on...

Dr. Fred Whitford, Purdue University
**There are audio issues in the video. We apologize for the inconvenience**
No one intends to spill pesticides, fertilizer or diesel fuel, but accidents happen. Being prepared and taking quick action can make a huge difference in protecting one’s property. If ...

Dr. Fred Whitford, Purdue University
No one intends to spill pesticides, fertilizer or diesel fuel, but accidents happen. Being prepared and taking quick action can make a huge difference in protecting one’s property. If you have a spill, your quick actions during the first few minutes can make a...